Revenue per session describes the revenue earned in the period divided by the number of sessions. As the user propensity to spend increases (basket size and/or checkout rate) this measure will increase.
Sessions are measured as those which closed in the period.
Revenue per page served describes the value generated per page served during the period.
Note: - Squixa Reported Revenue May be Understated
We do not include checkout value from services such as Paypal as these checkout process pages are not served by Squixa.
Therefore, it is likely that the revenue reported on MTM is understated as compared with actual revenue.