Bounce Rate and Page Speed Impact

The speed with which the first page loads for a user is critical in keeping that user engaged and avoiding a "bounce".

To understand the propensity for a user to bounce based on how fast the first page loaded for them, we show the bounce rate of users in each "speed band".

A speed band is the group of users who experienced the same page load speed.  For example, as shown above, 11,000 users experienced a 2 second first page load in the chosen period.

It is normal to see the bounce rate increase as the page load speed increases towards 10 seconds.

While there will be page load speeds exceeding 10 seconds for all web sites, we do not analyse these page load experiences as the battle for page performance and user engagement is largely lost for user experiences in excess of 10 seconds.

The above session counts and bounce rates will not necessarily equate to those reported by other analytics packages (such as Google Analytics) as Squixa focusses on pages loaded and sessions where we are able to capture the page load speeds.  At times users will browse away from pages before, or have browsers which prevent the capture of their page load times.

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